Sales Reporting and Statistics Information

The South African Agricultural Machinery Association (SAAMA) was established in 1985 to serve as a combined forum for the agricultural machinery industry in South Africa.

SAAMA, through Lightstone AUTO, provides a source for accurate equipment statistics. Lightstone AUTO has since 1986 administered SAAMA member’s sales of tractors, combines and implements.

The SAAMA sales data is made available to members through AgriStats, which is a secured and powerful analytical web application. AgriStats operates on the same AutoStats platform used by the National Association of Automobile Manufacturers of South Africa (NAAMSA) and the South African Tyre Manufacturers Conference (SATMC) members.

From all AgriStats revenue generated by Lightstone AUTO an OEM Data License fee is paid to SAAMA.

Only paid-up SAAMA members are allowed to take part in the sales reporting and receive the sales data (and then only to the level they submit and make available to other members).

As a SAAMA member, you have three options:

  • You may choose not to report
  • You may choose to report monthly with your sales data included monthly and released monthly
  • You may choose to report monthly, with your sales data included monthly but only released delayed (six months).

Lightstone AUTO also maintains the SAAMA website.

THE SYSTEM

AgriStats

The Primary platform for the delivery of SAAMA new product sales statistics including exports of new products from South Africa. The system provides regional sales down to product manufacturer, model, segment class, machine type and licensing district level.

Lightstone AUTO also offers various customised reports to the Automotive industry.

SAAMA NEW TRACTOR, COMBINE AND IMPLEMENT SALES DATA SUBMISSION AND RELEASE (Administered by Lightstone AUTO)

AGRISTATS SUBSCRIPTION FEES

BASE PARTICIPATION FEES
Market Reporting Monthly Cost Excl VAT
Tractor R 1 450
SP Combine R 365
SP Sprayer R 365
Balers R 710
SP Harvester R 365
AGRISTATS SUBSCRIPTION
Market OEM OEM (Sales Volume Groups – average units per month) Monthly Cost Excl VAT Note
All markets Micro* Less than 10 R 5 550.00 Includes 5 logons
All markets Medium more than 10 less than 50 R 8 995.00 Includes 5 logons
All markets Large more than 50 R 11 500.00 Includes 5 logons
Note *: The micro subscription will apply to members not selling tractors, regardless of sales volume.
OTHER AGRISTATS ITEMS
Item Monthly Cost Excl VAT
Additional logon (Manufacturer) R 400
Additional logon (Dealership) R 450
Effective 1 October 2023

SOUTH AFRICAN COMPETITION ACT COMPLIANCE

  • Lightstone AUTO had various sessions with the Competition Commission since 2004, demonstrating the AutoStats methodology and process in detail.
  • An audit trail is kept of all data extracts and is available to the Competition Commission if required.
  • Advocate Jeremy Gauntlett issued a comprehensive legal opinion in February 2012 on the compliance of the AutoStats system with the South African Competition Act.

GENERAL

  • An independent third party administers the data.
  • The source data is in code format.
  • The data is processed in a highly secured environment.
  • Third party requests for SAAMA data are administered by AGFACTS.
  • The revenue generated from these third party requests are shared amongst SAAMA, AGFACTS and LSA as per JV agreement.
Terms, Conditions and Confidentiality Provisions
  1. OEMS may only access sales data to the level they submit and make available to other OEMS.
  2. The VIN is utilized to check that the product has not been reported previously as a new sale.
  3. Only model derivative and licensing district sales data may be released and made available to competitors and the public.
  4. OEMS dealer’s sales data, dealership area of responsibility (AOR) and OEMS vehicle segmentation shall not be available to competitors and the public.
  5. Dealership sales data shall not be available to other dealerships.